1. Who these terms apply to
These terms apply when you access the Loop website, request a demo, request a free trial, participate in any early-access programme, or use any Loop environment.
By using Loop, you confirm that you have authority to act for the business you represent, that you have read and understood these terms, and that you agree to comply with all applicable laws and regulations.
References to "Loop", "we", "us" and "our" refer to the individuals operating and developing the Service and, where applicable, any future company established to own or operate Loop.
2. Operated by
Loop is currently operated by its founders and development team. A dedicated legal entity may be incorporated in the future, at which point these terms may be updated accordingly.
3. Demo and trial access
Demo and free trial access may be limited, withdrawn, changed or refused at our discretion.
A trial does not guarantee availability of a paid service, specific integrations, commercial terms, uninterrupted access, or future functionality.
Trial environments may contain incomplete functionality, simulated datasets, beta features and experimental capabilities.
4. Your data, permissions and ownership
You must only submit information you are entitled to share. If you connect systems or provide business data, you are responsible for ensuring you have the required authority, permissions, notices and legal basis to do so.
You retain ownership of the business data you submit to Loop. Loop does not acquire ownership rights in your data by virtue of providing the Service.
5. Data usage
Loop processes customer data solely to provide, maintain, support and improve the Service, and to meet legal or regulatory obligations where required.
Loop does not sell customer data. Loop will not use customer data to train general-purpose AI models without the customer's consent.
6. Recommendations are decision support
Loop provides operational intelligence and decision support. Loop does not provide financial, legal, tax, accounting, investment, HR, regulatory or professional advice.
Loop is designed to support human decision-makers and not replace appropriate management oversight. Users remain responsible for decisions made using Loop outputs and should exercise independent judgment before acting on recommendations.
7. AI outputs and limitations
Loop outputs may be generated using automated systems, predictive models, simulations and AI-assisted processes. Outputs may be incomplete, inaccurate, outdated or based upon assumptions that later change.
Users should review and assess Loop outputs before relying upon them.
8. Automated execution
Where users enable automated workflows or execution features, users authorise Loop to perform selected actions on their behalf.
Users remain responsible for reviewing permissions, monitoring automated activities, confirming that automated actions remain appropriate for their business, and maintaining appropriate oversight.
9. Third-party integrations
Loop may integrate with third-party systems and services. Loop is not responsible for the availability, accuracy, security, performance, acts or omissions of third-party systems connected by the customer.
Any issues relating to third-party systems remain subject to the terms of those providers.
10. Acceptable use
You must not misuse the website or Service, attempt unauthorised access, upload unlawful, harmful or malicious material, reverse engineer, decompile or attempt to extract source code from the Service, infringe third-party rights, disrupt or interfere with the operation of the Service, or use Loop to make unlawful, discriminatory, unethical or harmful decisions affecting individuals.
11. Intellectual property
The Loop name, brand, website, interface, content, software concepts, designs, algorithms, materials and related intellectual property belong to the founders of Loop and/or any successor entity established to operate the Service.
You may not copy, reproduce, resell, scrape, distribute or commercially exploit any part of the Service without written permission.
12. Confidentiality
Non-public information shared through a demo, trial or early-access environment should be treated as confidential.
You must not disclose trial materials, pricing information, technical details, product roadmap information, or other confidential information obtained through your use of Loop without written consent.
13. Operational continuity and Loop memory
Loop may maintain historical records of risks identified, opportunities identified, recommendations generated, actions selected and outcomes observed in order to improve continuity of the Service and provide ongoing operational context.
14. Availability and changes
The website and any trial environment are provided on an "as is" and "as available" basis.
We may change features, modify functionality, perform maintenance, suspend access, withdraw features or update these terms at any time where reasonably necessary.
15. Pricing and subscriptions
Pricing, subscriptions and implementation fees may apply to certain services. Any applicable pricing, renewal arrangements, cancellation rights and payment obligations will be communicated separately before payment is required.
16. Indemnity
You agree to indemnify and hold harmless Loop, its founders, operators and any successor entity from claims, liabilities, damages, losses and expenses arising from your misuse of the Service, your breach of these terms, your unlawful use of the platform, or your infringement of third-party rights.
17. Limitation of liability
Nothing in these terms excludes liability that cannot legally be excluded.
To the fullest extent permitted by law, Loop shall not be liable for indirect loss, consequential loss, lost profits, lost revenue, loss of goodwill, loss of anticipated savings, loss of data, or business interruption arising from the use of the website, demos, trials or the Service.
18. Governing law
These terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction over any dispute arising from these terms unless mandatory law requires otherwise.
19. Contact
For questions regarding these terms, please contact support@wmsiloop.com.
